Gen Z have grown up online. They have seen every trick in the book and can spot a paid ad faster than you can say “#sponsored”. If your content even smells like marketing, they are already scrolling past. At SCROll STOP, we have worked with brands who struggled to connect with Gen Z because they were still using old-school ad tactics. The truth is, this audience values honesty over polish, personality over perfection and authenticity over algorithms. Why Gen Z see straight t
