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What Actually IS Branding?

It’s time we decode the mystique around this buzzword. Forget the jargon; we're breaking it down for you.

Demystifying Branding: What You Need to Know

First off, let's clear the air. Branding isn't just a logo – it's way more than that. It's not your product; it's what your customers feel about it. Marty's setting the record straight, so buckle up for some real talk.

Branding 101: It's a Feeling, Not Just a Promise

So, what's branding, you ask? It's not a promise; it's the vibe your customers get. Imagine your brand as a reputation, unique to each person. Marty spills the beans – when you create a brand, you're not making one; you're crafting millions, each personalised for your customers.

Calling All Designers: It's About the Feels

Designers, listen up. Forget the checklist mentality. Marty's got a message – your brand is beyond the logo; it's about the gut feeling you evoke. It's not just about ticking boxes; it's about the stories you tell and the emotions you stir.

From Checklists to Reputations: Your Brand's True Measure

Clients, it's time for a reality check. Marty's not settling for a mere checklist. Your brand is not just a sum of elements; it's the unique reputation each customer forms about you. It's about what's happening in their heads. That's the real measure of success.

The Big Picture: Everyone's in the Branding Game

Branding isn't a solo act; it's a team effort. Marty lays it out – everyone in your company plays a part. From designers shaping the narrative to employees embodying the brand

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