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Food & Beverage
Achieved: Top 10 Most Viewed on TikTok
The first 1000 followers are always the hardest. So building the Cains Brewery Village social portfolio
entirely from scratch seemed a monumental challenge.
How would the SCROll STOP team get enough social users from Liverpool to engage with video to drive ROAS?
With over 20 independent vendors inside the high street industrial complex; the street food, entertainment, and passion of local traders were key to focus on.
Vaults of content were built pre-launch, Mini-Series strategized for roll-out and local creators were brought to the front line. The curated cross-platform output put each repurposed video asset to good use to maximise reach.
A multi-directional Link-In-Bio allows each vendor to quantify their direct ticket sales, tables booked, menu inquiries & more. With such a high CTR & daily conversion from the traffic achieved, organic viral videos have amassed millions of views, yet most impressively, new audiences are traveling 100s of miles to attend key sites at CainsBreweryVillage.
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