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Beerwulf
Category
18+
Views
350,000+
Platforms
CTR
108% To Target
Achieved
Challenge
Solution
Results
Creators
With the Euros 2020 around the corner, Heineken-owned BeerWulf had a direct conflict with mentioning the key upcoming football activity, but the new Sub Beer Hopme-Keg was the perfect product to deliver to 18+ football fans for the summer activity during lockdown, as pubs across the country were closed. Traditionally levvy'd and expensive CPMs across Meta & YouTube were hemorrhaging the scope for this trial target market.
Having built many Football focused TikTok channels, SCROll STOP knew where the fans were looking.
18+ Creators were able to share their favourite samples and teach their core followers about their plans for the upcoming big games.
The results?
Well, the product SKU sold out & the brand continues to drive great traction with the narrative styles
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