What We Did: Creator Curation Meets Platform-First Styling

To bring Charles & Keith’s latest bags to life, we activated a tight creator set of four high-performing influencers in the UK and the US. Each creator was carefully selected based on their audience alignment, content quality, and ability to reflect clean, modern fashion aesthetics.

Creators were provided with a detailed brief covering:
Unboxing segments to build anticipation
Product close-ups for a high-touch luxury feel
Three styled looks, showing off how the bag could transition from errands to events
Call-to-action scripts, encouraging viewers to shop and use an exclusive 15% discount code

Each video followed a clearly defined narrative arc:
1. “Look what just arrived…”
2. Product demo + close-ups
3. 3-in-1 outfit styling (GRWM format)
4. CTA + discount offer

To maximise visual impact, creators shot content in minimal indoor spaces with natural lighting, keeping the product front and centre. Final videos went live on TikTok and Instagram Reels, supported by hashtags and strategic tagging to boost organic discoverability.

The tone? Effortless elegance meets trend-aware energy.