Keeping up with YouTube’s ever-changing landscape can be tricky. If you’re using outdated tactics, you could be missing out on growth opportunities. Let’s dive into some key YouTube strategies that are no longer working and what you should be doing instead.
1. Stop Treating Each Video as an Island
Gone are the days of creating a video, publishing it, and moving on. Now, think of your videos as part of a connected web. Plan how each video can lead viewers to another piece of content on your channel. Why? It boosts viewer retention and signals to YouTube’s algorithm that your content keeps people engaged—leading to more visibility.
2. Ditch Generic Calls to Action
Instead of a blanket “like, subscribe, and comment,” give your audience a reason to engage. Ask a question, spark curiosity, or refer to a specific moment in your video. A tailored approach encourages authentic interaction.
3. Don’t Tell Everyone About Your Channel Too Soon
Sending friends and family to watch your first video might seem like a good idea, but it confuses the algorithm. Focus on attracting your actual target audience, so YouTube knows who to recommend your content to.
4. Stop Trying to Be Too Original
While creativity matters, successful YouTube creators know their audience. Study what’s working in your niche and create content that blends originality with proven trends. Tools like Valo can help you analyse standout videos in your industry.
5. Say Goodbye to Burnout
YouTube doesn’t have to be a marathon. Create a content schedule that works for you. Whether it’s batch recording or producing fewer high-quality videos, adapt your workflow to avoid burnout.
6. Tailor Content for Each Platform
Repurposing the same content for multiple platforms? Think again. Each platform has its own audience behaviour, so content tailored specifically for YouTube, Instagram, or Facebook will perform better.
7. Avoid Audience Whiplash
Keep your channel consistent. Stick to a unified theme in terms of topics, video length, and audience goals. This way, viewers know what to expect, and the algorithm knows where to recommend your content.
Final Thoughts
If you’re still using outdated YouTube strategies, now’s the time to rethink your approach. Whether it’s connecting your content, refining your calls to action, or avoiding burnout, small changes can make a big difference in your channel’s success.
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