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Cracking the Code: How to Boost Your Small YouTube Channel Using Insider Insights

Are you feeling like your YouTube channel is stuck in the abyss of minimal views? Well, you're not alone. The struggle is real, but fear not – we've got some insider insights straight from Todd, a YouTube expert who knows the algorithm like the back of his hand. If you've ever wondered why your small channel seems to be getting the cold shoulder from the YouTube algorithm, read on for some game-changing tips.

1. Serve the Viewer, Not Just Yourself

Contrary to popular belief, the YouTube algorithm's main job is to serve the viewer when they show up. It's not about creators pushing content out; it's about viewers pulling content based on their preferences. This means that your focus should be on becoming a part of your audience's watch history.

2. The Importance of Watch History

Watch history is a powerful signal for the algorithm. To get your videos pulled into someone's watch history, you need to create content that resonates with them. If you're starting from scratch, focus on metadata like titles and descriptions, particularly in the realm of YouTube search.

3. Choose Your Battles Wisely

Todd advises against competing in the most saturated niches. Instead, identify a niche that isn't oversaturated and where you can produce top-tier content. The key is to find opportunities where your video can outshine the competition.

4. Expand Beyond YouTube

Here's a revelation – don't rely solely on YouTube to drive attention to your content. Explore other platforms like Facebook groups, Discord servers, and Twitter. Share your videos strategically in places where you can kickstart that all-important watch history signal.

5. Promotion Beyond YouTube

Contrary to the myth that YouTube should be your only promotional avenue, Todd encourages creators to promote their content outside the platform. Find relevant communities and share your videos thoughtfully. This initial effort is a nudge in the right direction to signal the algorithm.

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