With this campaign, we took a multi-faceted approach so we could help Zedosh really take over the space they occupy. We sourced primarily finance-oriented creators in order to increase brand validity, whilst still allowing us to promote Zedosh to as wide an audience as possible by supplementing the campaign with creators from other niches. Our content team also shared financial tips and tricks across core profiles to help reinforce this. Building on top of the standard campaign format, UGC trends were built in which users demonstrated the highest revenue they could generate in a 24-hour period in order to help promote the app in a more engaging manner while showing the power of Zedosh. Finally, our team redistributed content links across Reddit, Discord, Twitter, and Stunii to ensure maximum reach across the entire social media sphere.