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Whind
Category
18+
Views
850,000+
Platforms
CTR
0.95%
110% To Target
Achieved
Challenge
Solution
Results
Creators
Latest release from the Waldencast collective, whind moisturiser launched into action with their premium
"Medina Dew" including rose water, hyaluronic acid & panthenol, ready to hit the masses.
But where to begin?
As TikTok trend experts delivering ultra-low CPM, it was time to reach new audiences.
Split testing many tried and tested storyboards with Creators well established in the SkinTok category,
the retargeting was community driven around the SkinTok engagement metrics from the campaign content.
With a super positive return, after margin & cost, the whind brand now sees a flurry of monthly UGC generated by customers.
This snowballing UGC movement, stemming from the initial product trends, allows organic widespread messaging to continue to deliver.
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