top of page


Smart Pig


Category
18+
Views
31,700,000+
Platforms
CTR
2.80%


£500,000.000 Revenue
Achieved
Challenge
Solution
Results




Creators
Set up by a couple of University buddies, SmartPig set out to destroy the era of "Wonga.com" payday loans.
The student-focused loan advance was styled to be swift and fair. Built by students for students.
The infrastructure, policies, financial backing, and systems were all in play. The only thing missing? Brand Presence.
The hub of all student social activity, TikTok, was the best place for that low CPM and a great place to establish narrative.
With vaults of content giving useful daily financial tips and tricks to students all across the country,
the curated output delivered organic uplift that was then enhanced with the application paid media strategies
Not only has SmartPig become an award-winning household name in the student arena, but the brand resonance
has become synonymous with aspiring student success stories.
With enough traction and new user volumes to advance through to Series A, SmartPig has taken monumental steps forward in public favor.
bottom of page