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Smart Pig

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IP BG.png

Category

18+

Views

31,700,000+

Platforms

CTR

2.80%

£500,000.000 Revenue

Achieved

Challenge

Solution

Results

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Creators

Set up by a couple of University buddies, SmartPig set out to destroy the era of "Wonga.com" payday loans.
The student-focused loan advance was styled to be swift and fair. Built by students for students.
The infrastructure, policies, financial backing, and systems were all in play. The only thing missing? Brand Presence.

The hub of all student social activity, TikTok, was the best place for that low CPM and a great place to establish narrative.
With vaults of content giving useful daily financial tips and tricks to students all across the country,
the curated output delivered organic uplift that was then enhanced with the application paid media strategies

Not only has SmartPig become an award-winning household name in the student arena, but the brand resonance
has become synonymous with aspiring student success stories.
With enough traction and new user volumes to advance through to Series A, SmartPig has taken monumental steps forward in public favor.

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