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My Protein

IP BG.png
IP BG.png

Category

Fashion

Views

1,600,000+

Platforms

CTR

2.56

110% To Target

Achieved

Challenge

Solution

Results

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Creators

You don't have to hear the name twice to think of their incredible supplement range.
So with a heritage so rich in the gym/fitness health product vertical,
how would MP launch their athleisure whilst appealing to a new GenZ audience?

1. TikTok was scoped as paramount for the success of the UK MyProtein athleisure fashion line launch.
2. Geotargeted creators positioned all across the country.
3. UGC content showcasing the materials in use. GRWM & "day in the life of" were applied to strengthen the authenticity.

Unrivaled launch sales led to waiting lists, and sell-out SKUs.
With MyProtein athleisure now a staple in the avid gym-goers wardrobe, the brand continues to dominate.

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