Reaching new demographics requires exhausting a lot of different avenues in terms of content styles, so we turned to sketch comedians, lifestyle trends, artists, fashionistas, and foodies, amongst others! The storyboards lean into a diverse array of styles, leading to one of the most creatively varied campaigns we've ever produced! The narrative primarily focused on having the creators talk about how, when, and why they chose to play Genshin; however, the different styles we adopted helped to create a campaign full of variety that can cater to the interests of a variety of demographics!