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Eyelash Emporium
Category
Beauty
Views
1,500,000+
Platforms
CTR
2%
Achieved: 180% To Target
Achieved
Challenge
Solution
Results
Creators
EE PRO have a fantastic range of Seamless lashes, tried and tested across social for years to critical acclaim.
So when TikTok started making waves the EE Pro team were eager to learn all they could
about the mechanics of the new viral UGC Video-led, era-defining Gen-z friendly front runner.
1. Strategising early adoption of a platform is never an easy challenge, so the SCROll STOP team hosted training sessions.
2. Shortlisting Nano, Micro, Macro & Hyper Creators allowed a full technical range and broad spectrum scope of content styles
3. Manual Redistribution then funneled cross-platform traffic via tracking links to the broadcast collateral.
Followers, sales & brand awareness in abundance allowed the critical analysis of ROAS to be determined a success.
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