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Benefit

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IP BG.png

Category

Beauty

Views

3,500,000+

Platforms

CTR

1.90%

115% To Target

Achieved

Challenge

Solution

Results

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Creators

With Christmas Advent Calendars being the product of focus, affiliate marketing is a sales driver through and through. Benefit Cosmetics, keen to maximise their seasonal exposure, turned to the SCROll STOP Team to see how Social could provide support.

With more than 800+ MUA in the SCROll STOP Network, shortlisting was a fierce task.
Only 25 slots were available & 175 Creators, technically viable for the roles, made the semantic analysis an intricate process.
With the Top Talent selected and product in place, Festive storyboards were jingling all the way whilst ol' saint Nicole was making her list & checking it twice.

Sold Out on Amazon
Sold out through Boots
Sold out on Benefit.com

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