CASE STUDY: soundcore Boom 2 Plus 2.0

Ending the Year with a Boom 2 Plus by soundcore

617,000 Views

CASE STUDY: soundcore Boom 2 Plus 2.0

Ending the Year with a Boom 2 Plus by soundcore

617,000 Views

5 Influencers

11,700 Clicks

617,000 Views

Nov - Dec 2024

11,700 Clicks

617,000 Views

Nov - Dec 2024

5 Influencers

The Challenge

Working with soundcore again, and exhibiting an already familiar product, this campaign could be straightforward...but we don't like to take the easy route. The challenge this time for us was finding new faces who haven't worked with the Boom range of speakers before, and highlighting the points of difference, and framing the Boom 2 Plus as a 'must have' product for consumers looking to elevate their portable speakers during the festive period and beyond.

The Solution

Having already worked with soundcore on their Boom 2 Plus launch, we had a good idea of what content would work well to capture attention and drive traffic to this push of the Boom 2 Plus. We deployed a targeted influencer marketing campaign across TikTok and Instagram.

Partnering with 5 U.K - based creators, handpicked from existing creators we have worked with previously, and some new faces from new niches to the soundcore brand, we had a winning formula.

Working with comedy/lifestyle creators to showcase KSP's in a humorous way, integrating their pets into their narrative, was a great way to expose the product to the general consumer and showcase the speaker's features and how it makes for the perfect Christmas gift.

We also partnered with alternative sports creators and creators in the Tech and Travel niches to ensure a far reaching audience. These creators were able to show the KSP's of the Boom 2 Plus, playing on their audience's interests and their existing content. They were able to showcase the waterproof feature, the portability, sound quality, and the connectivity of the speaker in a succinct and detailed way.

The Results

617K+ Views
11.7K+ Clicks

- Efficient paid media delivery with low CPC and CPV
- 7 pieces of live content across TikTok and Instagram.
- Influencer reach across key niches and demographics.
- Clear call-to-action driving awareness to the soundcore website.
- Influencer storytelling positioned the Boom 2 Plus as a perfect speaker upgrade and gift.

Campaign highlights included:
Detailed unboxings, interactions, and reviews.
Demonstrations of key features in the soundcore app.
A consistent, clear call-to-action to purchase through the link in their bios.
We deployed 7 pieces of live content, each tailored to TikTok or Instagram’s strengths—prioritising authenticity, relatability, and creator-led education about the product's personal benefits.

Why This Influencer Strategy Worked:
Detail-focused storytelling: Influencers showcased their authentic experiences with the Boom 2 Plus, out and about in the world and how these speakers are a 'must have'.

In-use cases brought the product to life: From walking up a mountain, Christmas content with your dog, to parkour around the city, all of these in-use narratives have help to frame the Boom 2 Plus as a product that all can enjoy.